Be Consistent on Your Business Social Media

smmdynamics

What do we mean by being Consistent?

Consistency is a steady continuity free from variation or contradiction.
In other words it means to keep doing the same thing that you were doing compatible with your beliefs and values that work for you.

If a person is valuing “fun” then that person to support this value, acts, dresses, talks and does everything in a fun way and style. This is what makes a person genuine and authentic. You express what you really are and what you value in your life.

Same and similar goes for businesses…
Consistent businesses who act, appear, talk, influence and do everything in a consistent way,
are considered by their followers and fans as genuine and real thus they are generating more trust, even when customers have not yet used or purchased a business’s services or products.

Businesses who are consistent on their thoughts, words and actions not only generate trust but they also stand out from the competition and differentiate themselves from others in same industry.

A consistent business means that it follows steadily and continually its own values and beliefs. The values and beliefs of a business are what makes the business unique and different from others. The same happens with us humans in our society, we all look the same but we all are different.

Consistency in social media

Volume/Schedule:  Have a consistent posting and emailing schedule that mostly works for your business and stick with it. Keep in mind the amount of posts and sharing you do on social media and keep it at the same levels and at the same timelines.

Quality/Content:

 Always offer value if you want to receive back!
The amount quality of what you offer to your audience must be steady and consistent.
Always check and have in mind to offer high quality content to your readers, fans, followers.

Voice/Tonality:

 Come up with a voice and tone to present your content on social media.
Anytime you find your business having to send a message, always be consistent on the tonality you use in the words that you put out.
For example be positive and enthusiastic or super kind and fun or more serious and simple.
Find what works for you and is most appealing for your business and stick to it.

Topics/Industry:

 It is good to find topics around your industry and around the areas you are working on.
But If let’s say, you use one or two topics out of your industry, just because you value them and you like them , then go for it! Just stay consistent to it. No one will blame you or criticize you for it if you stay consistent to it.

How to maintain consistency!

Look the same:

Make sure your business looks the same on every social network you use in order to help customers recognize you from first sight.

Brands Voice:

When you interact on social media use the same tonality and tone you use in all interactions.

Consistent Posting:

Find a plan of what and when to post and stick to it!
By creating your own habits, followers can see them and follow your habits. They already know when you posted or when you are going to post again, so they can come back to you anytime and catch up fast and easy!

Consistent Value giver:

This is the key to earn a lot of customer’s loyalty very easy and lose their loyalty even easier. Always look to offer something of value to your audience and stay super consistent with it. It is better not to post at all if you think your content has no value to offer. Your followers are used to getting something of value out of your content and by stop receiving it, it can generate disinterest towards your business real fast.


Make a commitment to stay consistent on social media!

Consistent posting valuable content, with a consistent voice, schedule and quality on your business social media will improve your company’s reputation and strengthen your relationship with your business fans.

Handle you social media networks and reach out to your audience, stay focused on your business values and belifes, stay active, present and consistent. Keep your business at the front of customers mind and your fans hooked for a lifetime.