REASONS WHY ANY BUSINESS SHOULD BE CONSISTENTLY ACTIVE ON SOCIAL MEDIA

1.Brand exposure

Your customers are already using social media and they spend a lot of their time on social networks and blogs.
If you want to reach the maximum amount of clients you must be exactly where they are and where they spend most of their time. 
Your business can reach to even larger market while consistently staying active on social media. We all know that larger markets equal to larger sales.

2.Customer behavior

When your business is active on social media, not only customers can see you, you can see your customers. You can literally spy and observe what they say and what they do and try to learn what problems they have and then try to give them solutions to their problems and exactly what they need.

3.Competitive advantage

Most small to medium sized businesses, especially in Cyprus, most probably do not know how to consistently be active on social media or they are not even active on social media.
It’s important to realize and understand that social media for your business need time, continuous effort and development and most importantly they need patience and consistency to start seeing the rewards of them. When the time comes and you have ripped off all the benefits of social media, your competition will be really far behind.

4.Brand awareness

Staying active on social media gives your business the tools of  showing to the consumers who you are and what you are up to.
You can drive the messages you want to deliver about your organization into their minds and develop an identity into their heads.
Making your brand name differentiate from the competition and automatically more recognizable to the consumer.

5.Personalization

Staying active on social media offers your business the chance to come closer to the customer and present your business to them as you want to be presented instead of them seeing you as they want. Thus, the consumer can now perceive you more as a friendly and human entity and not as a cold money making professional.