Business Man vs Social Media!

Business man vs Social Media

(the story of Me and my Social media Manager)

This is a small fictionary story with Me and my Social media Manager...Enjoy!

 Am a business man and I have a small business! It’s 2015 and Social Media are permanently in our lives.

As a business man I know, due to social media and the way they work, that advertising is a lot cheaper because people’s attention has turned to social media instead to the TV.

 People now have found a place to connect, socialise, engage, get informed and stalk: P

The TV is already disappearing and has been replaced by YouTube.

From the above, I know that I can advertise and market my products with a very low budget.

But I have some problems with social media, for many different reasons and I have some concerns with marketing and advertising in social media.

These problems are:

    

 1. I don’t have time managing the social media                                                                                    

2. I don’t know how to present my brand on social media.

                                    

3. I advertise and promote but nothing happens.(no attraction)

                                     

4. I  have high engagement but no one is buying.

                                 

5. I don’t see any significant growth on my business (ROI).

Therefore, my next step as a smart business man will be to hire a social media manager, since I don’t have time to learn social media and I have another hundreds of problems in my mind.

So as a  business man who cares about his business I like to work with people that I can trust (very important), people that I can communicate and understand. Someone who is willing to help because he likes doing that and someone who knows what his doing and he is authentic.

So I find one of those here! SMMDynamics ;)

And because the social media manager that I Hire knows about social media and their technicalities which are sometimes confusing, he also, (luckily for me) has many good ideas and suggestions about branding.

Therefore, he is willing to help and solve my problems 1 & 2 instantly.

- MY problems 1 & 2: Solved!

Then, After watching over and over problem number 3,
 I realise that raw advertising, promotion and pushing products does not work on social media as it was working on the TV, radio, banners etc...

For the below reasons:

A. People are on social media to connect, not to watch advertisement that was “violently forced” in The TV for so many years!

B. Brainwashing does not work as it was working on TV due to “algorithms” on social media.

So, in order to tackle this issue, me and my brilliant social media manager agreed to change the tactics and we promised to keep our advertising and products "pushing" on social media to the minimal.

We also agreed that in order to attract attention we will be posting out content that is related to what people like the most to see. 

"What’s that?" 

"Entertainment, Positive emotions, Useful information, Inspiration and Education!"

This way people will turn to see our page and give us some seconds or minutes of their precious time and if they are interested they will convert to customers, hopefully!

Problem solved, because now I know how to attract the attention.

But I have 2 more problems. 4 & 5

They see my social media accounts but they don’t buy!

Why they do not buy? (I ask myself)

TRUST! Mainly because of Trust. 



 My social media manager has perfectly fixed The layout and details of social media accounts and everything is in place (contacts, photos, posts, about me, description…)

 So,(Hypothetically speaking) There are no other problems for people not to buy. 

 So my expert social media manager suggests to me to create trust. 
By engaging and starting conversations (cusotmer service)

By Showing to people what we know

By presenting our brand as thought leaders in our industry

By showingt to them our vulnerabilities, strengths, values and the authenticity of our business.

Because he says that thats what we need to do to gain trust! 

But, How do we do that? 

Hmmm only he knows and he better have a good plan and strategy!

Therefore, Problem 4: SOLVED!

Now, lets see problem 5.

 “I don’t see any significant change on my business since my brand went on social media”

So i ask my social media manager...

He says:  "We need time and consistency on what we are doing and then will see."

Why do we need time and patience on ROI?

Easy!  Because every person on this Earth is different and to earn each person’s trust takes time and this time cannot really be estimated. 

One might need 1 year to build Trust for others can happen just in a day. So I better find the fastest ways to earn Trust! I hope my manager knows a trick or two!

I guess I have to trust my social media manager. I know am investing money and time on him but I see that he has a plan and he believes in it and he is actually working on it and trying to help.

Problem 5 DONEEEEE!

So after all, my precious social media manager calls me and asks for how much he is worth to my business in order to come with an agreement for his services.

I don’t really know! :P But I think I will give him for now the equal amount he deserves for the work, thought, help and time that he is doing currently  and  if there is a good ROI in the future I would reward him even more!

End of story!

These are some of my thoughts if I were you in this case!
 I hope I have given you some clarity about social media marketing and some of its dynamics.

What have you learned in this post?

1. Social media marketing does not work like TV advertising and Banners.

2. To succeed in social media marketing you need concistency, patience and TRUST.

3 Social media marketing managers are really valuable and hard to find!

4. Social media ROI (RETURN ON INVESTMENT) needs strategy, time and lots of patience!

Thanks for reading! Feel free to comment!

George Panayiotou

You can Follow me on: Twitter or Instagram 

SMMDynamics : Social Media Marketing Dynamics.